Marc Jacob's summer 2012 collection went missing

On the way from Paris to London someone stolen Marc Jacob's spring/summer 2012 collection. The Telegraph published Jacob's message to the buyers and press: "Dear all, The Marc Jacobs PR team is sorry to inform you that our press day tomorrow [a refresher for editors of the clothes that were first shown on the catwalk. What, the models' googly-eyed death stares were distracting, alright?] in the Marc Jacobs store [in London] is cancelled, due to the theft of the spring/summer 2012 collections during its transfer from Paris."

But what wants the thief do with the clothes? Every act with the collection will attract attention.