Paloma Faith: Hot Agent Provocateur seller

It was the year 1994 when there was a little pink store at the end of a dark street in London's Soho. Bei dem Shop in der Broadwick Street handelte es sich um den Beginn einer wunderbaren, frivolen Geschichte - den ersten Store von Agent Provocateur. Diese Reise in die Vergangenheit unternimmt das britische Dessous-Label in der aktuellen Winter 2015-Kampagne.

Und weil Sängerin Paloma Faith einst Verkäuferin in einem der Läden war, ist der inzwischen weltweit bekannte Star auch gleich das neue Gesicht. Sexy posiert sie in schwarzer Spitze und edlen Gewändern vor der Kamera einer ihrer Ex-Kolleginnen: Fotografin Alice Hawkins, die selbst schon in den frivolen Läden stand.

Control yourself - shape your own destiny - Agent Provocateur

Melissa George, Chloe Hayward and Elettra Wiedemann are the stars of the Agent Provocateur autumn/winter 2013 campaign video. The John Cameron Mitchell-directed campaign show a chaotic backstage area of a fashion show, suddenly the three girls tear off their clothes and strut down the catwalk in their lingerie. "We were trying to make a fun film about how Agent Provocateur can actually help a woman free herself by controlling herself", Cameron Mitchell said. And YES they do:

The under wear itself was inspired by "the powerful femininity in George Michael's "Too Funky" video", explained Agent Provocateur creative director Sarah Shotton:

Mónica Cruz for Agent Provocateur

Sexy little sister: Mónica Cruz - dancer, designer and little sister of Penélope Cruz - is the new face of Agent Provocateur. The fall-winter 2012 campaign, titled “Wilhelmina: Show Your True Self”, is set in Victorian London, where Cruz portrays an enigmatic woman whose true Agent Provocateur spirit is revealed by a magical camera. The campaign, photographed and filmed by Tim Pope, was shot in Clerkenwell’s House of Detention, an old, decommissioned prison rumored to be haunted by aggrieved residents.