Vanessa Paradis is the new face of H&M

The actress and singer wear pieces as a ruffle-edged yellow sundress, as well as an embellished zip-up utility jacket worn with botanical print trousers. The pieces are part of a collection full of optimism for spring, with romantic styles. Vanessa Paradis says, “I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher.